“While “Star Wars” caters to a broad age range of mostly males, ‘Alvin and the Chipmunks: Road Chip’ caters to young kids and their parents. “The summer season is 13 weeks long and we see a lot of blockbusters during that time,” said Fox, “but this time of year is also very important, and if you look at what other studios are releasing up against “Star Wars,” I think it will be a very strong end of the year.”įox points to other films opening on the same day as Star Wars and notes the differences in target demographic to highlight his theory. On another level, Fox believes that the latest Star Wars film will provide a huge boost for the movie industry as the Christmas movie season is a vital time for the business. “I know some people like the spontaneity of deciding last minute to see a film, but in the case of a movie like “Star Wars,” people like that they can pick their seat in advance.” “With our model, you can buy your ticket online or at the box office, and your seat is reserved,” said Fox. “We still have a handful of seats available for some of the screenings, so if people still want to come, I’d advise them to log on to the website as soon as they can.”įox says the “recliner model” that Sun and Surf offers movie-goers offers a different experience for viewers in the sense that folks won’t have to wait in line nor camp out in front of the theater in order to get a seat. and they will run throughout opening night,” said Fox. “We will have four or five auditoriums showing the film starting at 7 p.m. Sun and Surf will be showing multiple screenings of the latest installment of the George Lucas series, which opens Thursday night, worldwide. “Our advance ticket sales for “Star Wars” have broken every record we’ve ever had for advance ticket sales by a pretty big margin.” “This film will have an enormous impact on the theater’s profitability and the entire movie industry as a whole,” said Fox. Those more than respectable numbers are expected to take an even higher leap in the next few weeks as “Star Wars: The Force Awakens” is breaking pre-sale records on almost a daily basis. “Since we installed the recliner seating at the Sun and Surf, our ticket sales are up 80%,” said Fox, “and that is remarkable when you realize that the national trend is showing only a 5-8% increase in ticket sales.” Record crowds and long lines are expected at movie theaters all across the nation, including Fox’s Sun and Surf Cinema, this week as Star Wars: The Force Awakens opens Thursday amid projections that it could potentially break every domestic and worldwide box office record in history.įox, president of Fox Theaters in Wyomissing, Pa., admits that while losing almost 60% of his seating during the $1.5 million renovation at the uptown movie theater last winter was a big risk, the reward has been even greater in the first year. That’s why he’s glad he can offer them a theater where they can kick their feet up and watch the epic fantasy film in style. OCEAN CITY - Don Fox knows that folks have been waiting a long time to see the new “Star Wars” movie.
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